![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/01/13/317dc96f-2f4d-4dd9-8111-ec47d1af2d3f_b6ba558d.jpg?itok=tHd-PeXN&v=1673582079)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch - India Today HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch - India Today](https://akm-img-a-in.tosshub.com/indiatoday/images/story/202207/HYbe-New-Kpop-girl-New_jeans-A.jpg?VersionId=DP7QNrKrreMxXbopXW6K9stNf0yrVRz5)
HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch - India Today
![Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO](https://www.nme.com/wp-content/uploads/2022/07/ador-newjeans-attention-debut-music-video-hybe-girl-group.jpg)