![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and](https://pbs.twimg.com/media/FJas8NgVcAAJ_La.jpg)
Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and
![New Balance Press Box : NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF New Balance Press Box : NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF](https://preview.thenewsmarket.com/Previews/NBAS/StillAssets/1920x1080/619725.jpg)
New Balance Press Box : NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)